Private media kit - for Karen only

Karen x Polina Bright: Silk Point

Silk Point ships next week and the promotion closes on Wednesday, September 23. A few dozen sets remain at the first-run price, and your audience gets access to both giveaways. Everything you need is on this page - copy it, download it, post it.

Your code KARENCAMPBELL

Your link https://www.polinabright.com/discount/KARENCAMPBELL?redirect=/products/pre-order-emerald-silk-point-set

This link applies your discount on its own - your audience does not have to type the code in. Use it everywhere you can. The code above is only for people who land on the site some other way.

Promotion ends Wednesday, September 23

1The honest bit, first

What you can say

True and yours to say

You have painted with Polina's brushes for years
You know the standard she works to
You trust what she puts her name on
You are waiting for your own Silk Point set and want to try them
The set ships next week, and the first-run price ends with this run

Not yet

"I've been painting with these"
"Best brushes I've used"
Anything about how they feel on paper
Comparisons to brushes you own
Any wording that reads as a review

All of this is yours the moment your set arrives. It just isn't yours today.

Use this line, word for word

Covers you everywhere

I don't have Silk Point in my hands yet, so this isn't a review. But I've painted with Polina's brushes for years, I know the standard she works to, and I've been waiting for this one myself.

Drop it into the email, a Story, or a reply in your comments. It is short on purpose - one sentence of honesty, one sentence of why you are sharing it anyway.

2Send this

Ready-to-send email

Subject line

Copy

Polina's new brushes ship next week

Preheader

The grey line under the subject

Two giveaways if you order through me, and only a few dozen left at the first-run price.

Email body

Your link is already in it

Hi there, Polina Bright's new watercolor brush set, Silk Point, is finished and ships next week. Let me be straight with you: I don't have a set in my hands yet, so this isn't a review. But I've painted with Polina's brushes for years, I know the standard she works to, and I've been waiting for this one myself. Here is what the set is. Six brushes - four rounds, a liner and a rigger. Synthetic Kolinsky hair, so nothing animal, and hand-crafted in Germany. US$159 for this first run, and only a few dozen sets are left at that price. There is one more reason I am writing today. If you order through my link, you go into two separate giveaways: 1. Polina's giveaway - a STAEDTLER Mars Lumograph Aquarell set, 60 watercolor pencils, US$149.99 value, with Polina's own artwork on the packaging. 2. My own giveaway, just for you - a Schmincke Horadam Aquarell set, 12 x 5ml tubes in a metal tin, US$119.60. Two chances from one order. This is for new orders placed through my link, and it closes on Wednesday, September 23, so it doesn't apply backwards to orders already placed. My link takes 10% off for you at checkout, and I earn a small commission if you use it. https://www.polinabright.com/discount/KARENCAMPBELL?redirect=/products/pre-order-emerald-silk-point-set Karen

Button / CTA text

If your email has a button

See Silk Point

Point the button at your link above. Use asset A as the email image.

3Three frames, in order

Instagram Stories

Post all three in one sitting. Frame 2 is the one that does the honesty, so do not skip it.

Frame 1

Asset A - the set on white

Polina Bright's new brush set ships next week. Six brushes. Synthetic Kolinsky, so nothing animal. Hand-crafted in Germany. I have been waiting for this one. Affiliate link.

Link sticker: Bottom third, over the white paper below the brushes. Nothing to cover there.

Frame 2

Asset C - the rows of finished tips

Being straight with you: mine haven't arrived yet, so this isn't a review. But I've painted with Polina's brushes for years and I know the standard she works to. US$159 for the first run. Only a few dozen left at that price. Affiliate link.

Link sticker: Bottom third. Keep the top half clear so the row of brush tips stays readable.

Frame 3

Asset D - the STAEDTLER prize (or E, the Schmincke, if you prefer to lead with yours)

Order through my link and you're in TWO giveaways. Polina's: a STAEDTLER 60-pencil watercolor set. Mine, just for you: a Schmincke Horadam set, 12 tubes in a metal tin. New orders through my link only, closes Wednesday, September 23. 10% off through my link. Affiliate link - I earn a commission.

Link sticker: Centred, directly under the pencil tins. Make this the most obvious tap of the three.

Two disclosures, and they are not the same thing.

1. The link. Every frame here carries a link sticker and you earn on it, so every frame says Affiliate link. It is already written into the three texts above - please do not delete it. Same in the email and the message to your students.

2. The giveaway. Instagram requires its own line, below, on any frame or post that mentions a prize.

Required on any Story or post that mentions a giveaway:

This promotion is not sponsored, endorsed, or administered by, or associated with Instagram.

4For your own people

Class and community message

One message. Paste it into your class group, your student email, or a private group - it reads the same in all three.

Message

Copy and paste

A quick one for anyone who paints with me. Polina Bright's new brush set, Silk Point, ships next week. Six brushes - four rounds, a liner and a rigger. Synthetic Kolinsky, hand-crafted in Germany, US$159 for this first run. Only a few dozen sets are left at that price. I haven't received mine yet, so I can't tell you how they paint. What I can tell you is that I've used Polina's brushes for years and I trust what she puts her name on. If you order through my link, you go into two giveaways: Polina's STAEDTLER 60-pencil watercolor set, and a Schmincke Horadam 12-tube set from me. New orders through my link only, and it closes Wednesday, September 23. My link takes 10% off for you, and I earn a small commission if you use it. https://www.polinabright.com/discount/KARENCAMPBELL?redirect=/products/pre-order-emerald-silk-point-set

5Your strongest argument

Two giveaways, one order

Polina's giveaway - open to everyone

STAEDTLER Mars Lumograph Aquarell

60 watercolor pencils
US$149.99 retail value
Polina's own artwork on the packaging

Yours only - nobody else is offering it

Schmincke Horadam Aquarell

12 x 5ml tubes, professional watercolor
Metal tin
US$119.60 retail value

Order Silk Point through your link during the promotion and you are entered in both. That combination exists nowhere else, so it is the one thing worth leading with.

New orders through your link only. Orders already placed before the promotion do not carry back, so please do not promise your audience otherwise.

6Everything you need to post

Images

Every image is yours to use. The label under each one tells you where it goes, so you never have to guess.

A. The set on white

Use forEmail image, Story frame 1, class post. This is the main one - if you only use a single image, use this.

B. Handles and gold imprint

Use forSecond image in the email, or a close-up Story if you want a fourth frame. Good for showing the finish.

C. Rows of finished tips

Use forStory frame 2. Every tip holding a point - this is the quality shot.

D. STAEDTLER prize

Use forStory frame 3, and the giveaway part of your email.

E. Schmincke prize

Use forYour own giveaway - in the email, and in Story frame 3 if you want to show both prizes side by side.

F. The workshop in Germany

Use forOptional. Use it if you want to show that these are made by hand, not machine-packed.

If someone asks you in the comments

Quick fact sheet

Product	Silk Point set, six watercolor brushes
What's in it	Rounds 6, 8, 10, 12, plus a Liner and a Rigger
Hair	Synthetic Kolinsky - vegan, no animal hair
Made	Hand-crafted in Germany
Price	US$159, first-run price
Availability	Only a few dozen sets left at this price
Shipping	Ships next week
Tag	@polina.bright
Hashtags	#polinabright #silkpoint
Your code	KARENCAMPBELL
Your link	polinabright.com/discount/KARENCAMPBELL?redirect=/products/pre-order-emerald-silk-point-set
Promotion ends	Wednesday, September 23

Thirty seconds before you hit post

Final check

Your link or code is in the post - not the plain product URL
The post says the link is an affiliate link
Nothing in it says you have personally used Silk Point
You mentioned that it ships next week
You mentioned both giveaways
You used the images from this page
The Instagram line is included if you mentioned a giveaway

Ticks are just for you - they are not sent anywhere.

Polina Bright, Sydney - shared privately with Karen Campbell - please do not forward this page